There are 1 million UK users on Twitter. Twitter is a great platform to communicate with your customers and followers effectively. You can monitor reactions to your business or negative feedback that you can resolve quickly.
If you haven’t already, add your business logo to your profile photo. Ensure it fits as Twitter uses a circle rather than a square. If you need help making it fit, you can contact firstname.lastname@example.org and we will adjust the dimensions.
Ask your friends to follow your page. The more people you can get to support your page the better.
Upload an eye-catching cover photo that tells people exactly what your business is. You could also include details such as a telephone number and email address.
Fill in the bio section on your page. Tell people about your business and what services you provide. Also add your location, so customers know what area you are in. If you do not have a website, add your Facebook page link instead.
You can use a lot of posts from your Facebook page to make it easier. Some may need slightly changing as Twitters caption only allows 280 characters. So make it short and sweet!
Think about what you want to gain from your ad. A good objective to begin with would be ‘Tweet Engagements’. When choosing your target audience you need to know who you are trying to sell to. For example, you are a locksmith trying to sell your services so you wouldn’t target audiences that interests are ‘locksmith’ as more than likely thats their job too. Instead, target people interested in home improvements or renovation. You could be more specific and target an age range or mums as they’re more likely to want increased security and need someone to fit it.
Avoid using hashtags in your promoted ads, as you do not want audiences clicking away from your post. Post a video as your ad rather than an image. Include people/yourself and speaking is a good idea. Customers want to see real life and well thought out content but you do not need to spend a lot of money creating a video, simply use your phone.
Once you find what works stick to it. If a certain target audience in your ads is bringing in new and existing customers, keep using it. Focus on generating business rather than more likes. You may need to test a few different audiences with a low budget until you find the right one. Use the audience summary to help choose the size of your audience.