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Marketing Support

As a customer of ERA, we are keen to support you and your business in helping provide information to your customers. We can do this in a number of different ways, from helping with images for your own collateral, to supporting with in-store POS displays, or simply helping with content for your website. Talk to us about the ways in which we can help . . .

 

POS and In-Store Merchandising

For many of our products we have a range of in-store merchandising options which are ideal if you have a showroom, shop or space that customers visit. We can support with different options, depending on the amount of space you may have. If your fitting out a new or refurbished store or showroom, talk to us to see how we can help.

We have a large range of clam packed items available for ERA and Fab&Fix that can be displayed in store on one of our merchandising stands. A great way for customers to browse the products and ideal if you stock a range of ERA/ Fab&Fix items. The stands are supplied as 1m width displays and can be combined if you need a larger display area. Stands are supplied with ERA/Fab&Fix branded header and kicker boards, pegs (x 50 euro), frame and back board. Additional LED lit headers can also be provided too. We have a range of ‘Out of Stock’ cards that can be used on the stand, should you need them.

For specific products ranges, we have tailored in-store POS solutions to suit lots of different spaces. For our Smartware, we have a number of displays stands, boards and merchandisers that not only provide a way for you to display the product in store, but also are information stations for the products. These are specifically branded to the product range e.g. ERA Protect and can really help support a new product in-store or maybe at an event.

If you’re interested or would like to know more about merchandising stands, please talk to your local account manager who can discuss the options with you.  

*Please note merchandising stands are sent direct from the manufacturer and will need to be assembled on site. Stock for the stand would need to be ordered from ERA separately and may require a minimum order to qualify for a stand. We can advise on the mix of stock and the layout of the stock for a stand for optimal browsing if required. 

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Working Models and Showboards

For the more traditional ERA range, we have an ERA branded red showboard that is ideal for Security/ Police demos or shows; or if used in store can be a countertop or wall mounted display. This showcases our most popular traditional products such as the Fortress Mortice Lock, the BS Nightlatch and traditional window locks.

Alternatively, the Fortress Mortice and BS Nightlatch are both available as working models that are ideal for demonstrations or can be countertop displays. Working products are mounted onto wooden blocks to give your customers a feel for how the product works, locks and in the instance of the Mortice Lock, even what it looks like inside the case! 

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Banners, Posters and Postcards

For lots of our products, we have large pull-up style banners that again can be used in showrooms or at events. Ideal for eye catching information for your customers. Or we also have a range of posters for use in retail outlets, showrooms or offices. See examples right, if there is something you’re specifically looking for, please contact the Marketing team.

If you’re looking for a way to send your customers information about your business, we can help with branded postcards or flyers, with your details that can be distributed to potential new customers. See examples right, if there is something you’re specifically looking for, please contact the Marketing team.

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Brochures and Data Sheets

We have a number of brochures/ leaflets that are available for customers to use in their showrooms. These are generally available in a printed format but can also be downloaded using the links below:

If you need any of the brochures in a printed format, please contact the Marketing department who can assist you.

The majority of our products have an accompanying data sheet, which can be found alongside the individual product on the website. Just simply search for what you need either by part number or name and the data sheet will be in the ‘Downloads’ section of the product page. If you can’t find what you need, please contact the Marketing department who can assist you.

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Van Stickers and Decals

We have a range of ERA branded van decals available, if you would like to showcase the recognised ERA brand on your livery. If you’re a member of our Installer Scheme, we also have specific van decals for members too. Contact the Marketing team for information.

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Exhibitions, Events and Giveaways

If your exhibiting one of our brands or products at a show or event, we can help. We have a range of POS, brochures, leaflets etc all of which can be used to enhance your stand. For ideas or more details, talk to your local account manager.

We also have a limited stock of items that can be used at events as giveaways e.g. pens, bags, keyrings etc. Please contact the marketing team for the latest availability.

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Images and Logos

We have a vast library of product images, many of which we feature on our website on the product pages themselves. The majority of our images are product shots, but we also have limited lifestyle shots available and colour swatch images that are ideal to showcase the Fab&Fix colour palette.

Our logos are available on request but when used must adhere to our brand guidelines, must not be modified in any way and all copyright remains the property of ERA.

If you need any images/logos, please contact the Marketing department, with a description of the images you require (ideally product names and or part numbers would help us locate the ones you need easily).

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Web Content

We understand that you have your own websites and would like to populate with exciting content. We’re very happy to share the wealth of web content we have with you for use on your own websites. Just let us know what you need.   

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