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Smart Security & App Privacy Policy

We at ERA are committed to protecting your privacy. Our goal is to provide you with a positive experience on our websites and when using our apps, products and services, while at the same time keeping your Personal Information, as defined below, secure. Our privacy practices are described below, as well as in separate notices given when an app, product or service is purchased or downloaded (our "Privacy Policy"). This Privacy Policy covers all ERA Products and ERA websites. By visiting ERA websites, using ERA Products or providing us with your Personal Information (as defined below), you unconditionally accept and consent to the practices, terms and conditions described in this Privacy Policy.

ERA wants to make our websites easy for you to navigate and our products easy for you to use. We are constantly improving the ERA websites and ERA Products to make them more user-friendly.


What Information is Collected?

We collect the following personal and device information when visiting any of our site or using our products:

Personal & Account Information

  • Information you provide during device setup, such as your name, email address, phone number, the location of each device, and the number of people in your home.
  • If you are invited to create an account from the owner of an ERA product, we will collect your name and email address from that ERA user who invited you. Your phone number and other account details will be obtained directly from you during the setup process, if you accept the invitation.
  • Unique identifiers such as your user name and password.

Device Information

  • If audio and/or video is collected through the device, this data is stored securely on our servers to ensure you can access it and playback footage.
  • Environmental data from ERA’s sensors, such as motion, air quality, humidity, temperature, and ambient light.
  • Device Information, such as model and serial number, physical network information (including IP address), device activity logs, and historic and current device configuration.
  • Information about your mobile device such as your mobile device ID (which is like a website IP address), device type, operating system, and mobile service carrier as well as your location.


How Do We Use Your Information?

We collect the information identified above and use it for the following purposes:

Provide you with services and improve the ERA Product functionality as well as the user experience.

To fulfill orders and process payments for the sale of products or services from our site.

  • Administer your account and back-up your data.
  • Record log entries for your information and troubleshooting issues with your device.
  • Send you notifications via the ERA HOMEGUARD app. (You can manage your notification preferences within the mobile app menu.)
  • Send you marketing communications, where permitted by applicable law.
  • To conduct research and analysis to better understand how users access and use our site and products, both on an aggregated and individualised basis, to improve our site, our products, create new features, provide you new offerings, respond to user preferences, and to protect your data.
  • Respond to your questions and concerns and provide customer support.

How Do We Share Your Information?

We will share certain categories of your information with third parties only in certain circumstances as described below:

Identifiable Information
Personally Identifiable Information (PII) is information that contains data that could be used to directly or indirectly identify you, like your name or email address. We only share this information under extremely limited circumstances. Primarily, this information is shared with third parties to provide you necessary services or to operate your ERA device(s). For example, this information is shared on a limited basis to assist in managing the computers that store your personal and device information and for third parties that assist us in providing you with customer support. These third parties are authorised to use your personal information only as necessary to provide these services to us.

Specifically, we may share this information as follows:

  • Affiliates. We may disclose the information we collect from you to our affiliates and subsidiaries that provide services or conduct data processing on our behalf, or for data centralisation and/or logistics purposes. If we do so, their use and disclosure of your personal information will be subject to this policy.
  • Service Providers. We may disclose the information we collect from you to third-party vendors, service providers, data storage facilities, contractors or agents who perform functions on our behalf (e.g. with vendors that help us with delivering products to you, vendors that help us maintain our site, or analytic providers).
  • In response to Legal process. We also may disclose the information we collect from you to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena. To the extent legally allowed, we will notify you of such requests prior to disclosing any information sought.
  • To protect us and others. We also may disclose the information we collect from you where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person or violations of our terms of service or this policy.

Anonymised Information

We may share your aggregated and de-identified information, which is anonymised and does not identify you. We may use this information in a variety of ways, including to publish trends about energy use or home security, and to generally improve our offerings. We may also share this anonymised information with third parties for marketing, research, or similar purposes.

Information we share with your consent

We may share personally identifiable information with third parties provided we have received your consent to share that information. For example, you may opt to share certain information so it can be posted on your social media accounts like Facebook or Twitter, you may link your ERA account with another app, product or service, or you may opt into providing information to ERA’s business partners to receive special offers. Information will never be shared for these purposes without your consent. Audio or video information is never shared with any third party for business or for marketing purposes.

Information Obtained from Third Parties

If you provide personal information about others or if others provide us with your information, we will only use that information for the specific reason for which it was intended for.


Cookies, Web Beacons and Other Web Tools

We use automatic data collection tools like cookies, embedded web links and widgets (collectively, "web tools"). These web tools collect certain information that your browser or your mobile device sends to ERA websites and ERA Products, such as a computer’s IP address, browser type and service provider. In addition, ERA uses small pieces of code called web beacons, web beacons allow a website to transfer or collect information through a graphic image request. This allows ERA to collect information such as the address of the page you are visiting, the address of the referring page you previously visited, what browser or mobile device you are using and your display settings. ERA and its partners use web beacons, for example, to find out if advertising on ERA websites as well as other that contain ERA ads are effective, or if certain videos on the ERA websites or social media accounts are being viewed.

ERA may use web tools for the following purposes:

  • To identify the user's country and language to distinguish you from other users that visit the ERA websites.
  • To save your registration information for future use on ERA websites and services.
  • To allow customer surveys to appear or not appear to customers.
  • To optimize your browsing experience by preloading certain features of ERA websites and services on future visits to make loading times faster and more efficient.
  • To understand how you use and interact with ERA websites and services.
  • To customize and provide you with a more personal experience when visiting ERA websites, our advertising partners' websites or when using ERA Products.
  • To improve ERA websites and services in general.
  •  To count visitors to ERA websites, social media accounts and products, and analyze website traffic, such as how many visitors have come to the ERA websites and/or social media accounts from advertisements or via advertising partner websites.

You have the following choices regarding ERA's use of web tools:

You may refuse to accept cookies by activating the appropriate setting on your browser or mobile device. However, many features of ERA websites and ERA Products may not work as intended if you disable cookies. Areas that require registration, authentication and store transactions on the ERA website will not be accessible.



We strive to maintain reasonable administrative, technical and physical safeguards designed to protect the information collected by ERA websites and products. Unfortunately, the transmission of information via the Internet is not 100% secure. Although we will do our best to protect your personal information, we cannot guarantee its security; any transmission is at your own risk.

It is important to note that if you use a computer or device that can be accessed by others, other people may be able to access unencrypted personal information. If you do not want your information to be available to others, exercise caution when using public computers or devices or when using any computer or device to which users unauthorized by you may have access.

We recommend that you take every precaution in protecting your personal information when you are on the Internet. For example, change your passwords often, use a combination of letters, numbers and symbols when creating passwords and make sure you use a secure browser. You should also be aware that names that you give your Wi-Fi-enabled devices, home networks and services (also known as "friendly names") may be detectable by others outside your home, so you should not use personal information as part of your friendly names.


Updates and Upgrades

ERA Products may be updated or upgraded from time to time to provide additional features, address technical issues, and generally make your user experience better. Some ERA products may include an auto-update feature, which gives us the ability to make updates automatically. You can change auto-update options by changing your settings within the ERA Product account information where applicable. In very limited cases, updates may still be automatically applied, regardless of the auto-update setting. For example, we may provide an automatic update that prevents or fixes a security vulnerability or breach to your network.


Third Party and Social Media Linked Sites

ERA websites and online services may contain links to websites or online services operated by third parties. ERA Products may also use or offer products and services from third parties, such as a third-party app that works with ERA products. Once you leave ERA websites and ERA Products, your activities are governed by the terms of use and privacy policies of the third-party websites and online services. ERA is not responsible for the privacy practices or the content of these websites and online services, and we encourage you to carefully read the terms of use and privacy policies of any website and online service you visit.

ERA websites and products may contain social media features, such as Facebook "Like" buttons. These features may collect information about your device's IP address, set cookies to facilitate interaction with social media features or link you to a social media website where you may post personal information. All interactions with social media features are governed by the privacy policy of the social media company providing that feature.


ERA HomeGuard Users Account Deletion

To delete your account, please do the following using the ERA HomeGuard app.

  1. Open the ERA HomeGuard app.
  2. From the menu, select your Account.
  3. Press Delete Account.
  4. Please read the notice, and if you still wish to delete your account, press Continue.
  5. You will then receive an email so that you can confirm the account deletion. Once you do this, your devices and account will be removed permanently.

To use your HomeGuard alarm again, you will need to create a new account, and add your hub, before pairing your sensors.


Updates to this Privacy Policy

We may update this Privacy Policy from time to time, so please review it frequently. If we change our Privacy Policy, we will post the revised version here, with an updated revision date, as well as our APPs.


Contact Us

Should you have any questions or concerns about this Privacy Policy, please contact us.

Updated March, 15 2024.