The best social media platform for tradesmen and women to get custom is Facebook. According to Facebook Audience Insights, there are 35-40 million monthly active users on the platform. 52% are women and 48% men.
If you haven’t already, add your business logo to your profile photo. Ensure it fits as Facebook uses a circle rather than a square. If you need help making it fit, you can contact firstname.lastname@example.org and we will adjust the dimensions.
Add an eye catching cover image or video and invite your friends to like your page. The more people you can get to support your page the better.
Fill in the about section on your page. This includes your general, additional contact details and more info. Try to fill in as much as possible and think about what potential customers will need to know. Also add your story, tell people how your business started and how it’s got to where it is now. Potential customers like to know a little background information. It makes them feel more confident in who they choose.
When choosing your target audience you need to know who you are trying to sell to. For example, you are a locksmith trying to sell your services so you wouldn’t target ences that interests are ‘locksmith’ as more than likely thats their job too. Instead, target people interested in home improvements or renovation. You could be more specific and target an age range or mums as they’re more likely to want increased security and need someone to fit it.
Post a video as your ad rather than an image. Facebook do recommend videos are 3 minutes long or more but we advise a minimum of 1 minute long. Include people/yourself and speaking is a good idea. Customers want to see real life and well thought out content but you do not need to spend a lot of money creating a video, simply use your phone.
Once you find what works stick to it. If a certain target audience in your ads is bringing in new and existing customers, keep using it. Focus on generating business rather than more likes. You may need to test a few different audiences with a low budget until you find the right one. As mentioned previously use your page insights to determine the best audience for your ads.