ERA will be using its presence at the FIT Show to reinforce why it’s still the only hardware business in the UK able to offer its customers a ‘total security’ solution for homes. ERA has emerged as the leading security innovator in the smart-home sector, recognising that the way homeowners engage with their homes is changing and, as a consequence, so too are their security needs.
ERA has so many new products to introduce at this year’s FIT Show that the entire stand (H40) is being billed as the ERA Innovation Zone. The launches on display span their family of brands - ERA, Fab&Fix, Giesse and Schlegel. Stand visitors will have the opportunity to talk to ERA experts and to understand how ERA is supporting fabricators and installers with locking technology that allows them to create a clear point of differentiation around security.
Paul Reid, ERA Sales Director comments: “ERA has a fantastic reputation amongst fabricators and installers – fabricators love us for our ability to continually design and innovate solutions that help them differentiate their product and installers equally respect our products because they’re incredibly robust and reliable.
“The opportunity at FIT Show is to remind visitors that ERA is the only hardware and smartware business in the UK that can offer a total security solution for every conceivable installation.”