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Total Security presents opportunity for fabrication market according to ERA

Offering ‘total home security’ is now a very real opportunity for fabricators in the UK according to hardware supplier ERA.  Just this year alone ERA has developed no less than 14 new innovations designed to deliver ‘total home security’ and is urging retailers to think about how it can deliver value-added security with the installation of its range of ‘plug and play’ wireless alarm systems.  

Will Butler, ERA Innovation and Marketing Director explains: “we know from our partnership with the Neighbourhood Watch that homeowners are looking to firms like ERA to help them choose the most appropriate level of protection for their home.  This presents a very real opportunity for window and door retailers who can bridge that gap and add a further layer of home protection alongside their window and door recommendations.  

The ERA range of alarms and accessories are very versatile and the only alarm range in the UK recommended by the Neighbourhood Watch.  The portfolio of alarms is designed for all budgets and all sizes of properties with a comprehensive range of accessories that can be added to at any time.  From the entry-level Valiant, right through to the elite Invincible range, the range can be added to at any time allowing the homeowner to design a bespoke system to protect their home regardless of the number of points of entry.   

Invincible ERA HS.JPG
Garrison ERA HS.JPG
Valiant ERA HS.JPG

 “Our alarm range is designed principally as a self-install kit but it’s perfectly suited to sit alongside our recently launched Total Security Guarantee.  For example, if the window/door installation is covered by our Guarantee then we will pay out £5000 in the event of a break-in, no questions asked, no complicated small print, just a cheque to say sorry for the inconvenience.  If the home is also protected by our Invincible alarm kit, then that cheque increases to £10,000.  That’s a compelling sales opportunity for any window or door retailer and tells the consumer just how confident we are in the performance of our total security offer.”

Will Butler concludes: “from our locks and alarms, to our Total Security Guarantee, our entire offer is designed to enable a window or door retailer to offer total security and peace of mind.  No other hardware business in the UK can come anywhere close to the level of protection we can provide today.”